Turning complexity into intuitive digital products.
I'm Musaddiq, a Product & UI/UX Designer with a background in Computer Science, driven by a passion for creating meaningful digital experiences. What began as curiosity about how great products are built evolved into a career focused on transforming complex ideas into intuitive, user-centered solutions that balance business goals with real user needs.
Over the years, I've collaborated with startups and enterprise teams across fintech, healthcare, SaaS, retail, and AI-powered products. By combining product thinking, UX research, interaction design, and scalable UI systems, I help build digital experiences that are simple to use, visually refined, and designed to create lasting impact.
How I Build Products
Product Strategy
Modern product design, powered by strategy and AI.
Product Thinking
Aligning user needs, business goals, and technology to build meaningful products.
AI-Enhanced Workflow
Accelerating research, ideation, and prototyping with modern AI tools.
Human-Centered UX
Designing intuitive, accessible, and seamless user experiences.
Numbers that matter.
in the craft
products shipped
client retention
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Professional Journey
Evolving with every challenge.
2026 — Present
Codovio
Senior Product & UI/UX Designer
Leading the design of AI-powered and enterprise products across healthcare, fintech, logistics, hospitality, smart mobility, and workflow automation. Partnering with startups and businesses to transform complex challenges into intuitive, scalable digital experiences through product strategy, UX, and design systems.
2023 — Present
Welab Technologies - Canada
Senior Product & UI/UX Designer
Led end-to-end product design for a connected healthcare ecosystem spanning patient, provider, laboratory, and operational platforms. Designed scalable mobile and web experiences, streamlined complex healthcare workflows, and established reusable design systems to support product growth.
2024 — 2025
Fintechify - Dubai
Senior Product & UI/UX Designer
Designed enterprise digital banking experiences for Al Rajhi Bank Malaysia in collaboration with Zoral Labs, a global provider of banking and financial technology solutions. Focused on creating secure, user-centered mobile banking journeys, scalable UI systems, and seamless financial experiences.
2025 — 2025
PapersDock
Senior Product Designer
Designed an AI-powered learning platform for O-Level and A-Level students, covering the public website, student experience, educator dashboards, and administration portal. Leveraged AI-assisted workflows to accelerate ideation, prototyping, and product delivery.
2022 — 2023
Sanaulla Store
Product & UI/UX Designer
Led the redesign of the eCommerce platform, improving shopping journeys, navigation, and overall usability. Collaborated closely with cross-functional teams to create a seamless customer experience across web and mobile platforms.
2017 — 2022
Engitech Services
Product & UI/UX Designer
Designed digital products across healthcare, fintech, mobility, nonprofit, and enterprise domains. Contributed throughout the product lifecycle, from research and wireframing to scalable interfaces, design systems, and developer collaboration.
2016 — 2017
PAXI - Pink Taxi
Graphic & UI/UX Designer
Transitioned from visual design into UX and product design while contributing to ride-hailing platforms, branding initiatives, and customer-facing mobile experiences. Built the foundation for a product-focused design career.
LET'S TALK
Got something worth building?
Pitch the project in a sentence or a paragraph. I'll come back with availability, a rough plan, and what it would cost.